Saturday, 28 July 2012

Olympic Ideas - Business Tip

From: Handmade Silver Jewellery UK

This week (and next), I won't be running my usual feature of handmade items from fellow creative artists as I'm going to be participating in the Dorset Arts and Crafts Association annual exhibition.  It runs from 3rd August - 7th August (click the picture for further information)
I therefore thought this week I'd provide a couple of business tips for fellow artists. Plus, with the Olympics and the gorgeous sunshine - who going to spend hours at their computer?  So, quick business tips will be 'just the ticket' to read and keep in mind for when you have more time to think about doing something with them.

Bovington, Dorset. 3rd August - 7th August
 Business Tips

Re-evaluate your products
When was the last time you thought long and hard about the designs of the products you offer? Do they still meet the needs of your customers or do they need an overhaul? As technology, competition and your customer’s fashion change over time; be sure your products keep up!

Test before you roll out your handmade craft
Wondering if a new product idea will sell? Consider testing it out before making several. If you attend craft fairs – take along just a couple of variations and ask customer’s opinions – ask for their thoughts and would they like to see something different within your item?
Online cost-effective testing vehicles include email marketing, pay-per-click (PPC) advertising like Google AdWords, and social media like Facebook and Twitter. PPC advertising is one of the fastest and easiest ways to test a new market niche or product, but you'll need to invest a bit of time writing your ads
For the creative people – this market research is a worthwhile task and you'll learn a lot about your customers thoughts and your markets in the process.  A good time to test is now, ready to have some lovely tried and tested ideas for the Christmas season.

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