Sunday, 30 October 2011

National Art & Craft Directory and Wedding Ideas Magazine

I received a 'phone call yesterday from the National Art & Craft Directory where my jewellery is showcased to advise me that she had been speaking to a lady from Wedding Ideas Magazine.  She had been asked to suggest one or two designers' jewellery to feature in their magazine.  My "He Loves Me..... Daisy Jewellery" fitted the bill exactly!

I was asked to send two images from the Je T'Adore Collection to see if they would feature them in their magazine.   Watch this space!

Sunday, 23 October 2011

War Horse - Fact & Fiction at the National Army Museum

The War Horse "Fact & Fiction" exhibition is now running at the National Army Museum in Chelsea London.  War Horse "Fact & Fiction"

My Silver Horse Jewellery Collection is for sale at the National Army Museum in conjuntion with this exhibition which will be running until August 2012.

Sunday, 9 October 2011

The A-Z of selling your handmade jewellery - K

The A- Z of selling your handmade jewellery
Letter K

Ever heard of the phrase KISS? - it's stands for Keep It Simple Stupid!
But, although it's an odd phrase it's one of those which actually does mean a lot.  Keeping it simple does help your customers.  The more complicated something is, the more people will be 'turned off'.  Supposing you have a website where the customers have to find out what you sell?  They're looking for earrings, but have to trawl 10 pages to find the earrings.... they're just not going to do it.  So, on your front page they need a link to the earrings for them to view them.

If you consider that most people when searching Google will only look at the top 5 listings because it's easier, it gives you an indication of how much effort a customer will put in to finding what they want on your website.