Saturday, 6 October 2012

Business Tip of the Week & Competition

This week's business tip is aimed at any small business, but naturally, me being a small business making handmade silver jewellery, it's also suitable for those people who handcraft their wares.

Pay per click advertising
Are you getting very few hits to your website?  Have you considered pay per click advertising?
Google Adwords or Bing Advertising offer these services.  As a small business, it can sometimes feel quite daunting paying out money daily for adverts with obviously very little guarantee of a return. 
So, start small!
You can set your budget on a daily basis and you can also set the budget for the cost of each click. Do bear in mind, that if you set the budgets too low, then a) you'll only get 1 or 2 hits to your website or b) your advert will be so far down the list that it won't be seen .

Make the most of the number of words for the script that you'd like the customers to see and choose your keywords carefully.  Broad keywords may well get lots of hits, but perhaps it's better to choose specific words in relation to your products - that way there's more of a chance tha a customer will purchase from you.

Win with Handmade Silver Jewellery

Take a look at my website and try and solve the riddles!  Competitions are added on a regular basis and are being run through my facebook page:  Handmade Contemporary Silver Jewellery.  A £5 gift voucher is up for grabs to the person who gets the answer correct.  Solve the puzzle and work out from the clues which product I am referring to and you too could be a lucky winner.

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