Saturday, 16 July 2011

A-Z of Selling Your Handmade Jewellery / Selling Your Handmade Silver Jewellery

The A - Z of selling your handmade jewellery / selling your handmade silver jewellery
This week's letter is:
H for Handmade or Hand Made or Handcrafted or Hand Crafted.
If you are wanting to sell your jewellery or indeed any product which you've made by hand - the question is, what do you call it?  Handmade, hand made, handcrafted or hand crafted.  You need to understand how your customers would think and what would they call it?

There are very useful tools on the internet - a tool which provides an idea for free as to how your customers think is provided by Google.  Having typed in the phrases it will tell you based on the country you search how many monthly searches occur for the particular country.
So for the United Kingdom:
Handmade - 450,000 searches
Hand Made - 301,000 searches
Handcrafted - 201,000 searches
Hand Crafted - 27,100 searches

This gives a clear indication that Handmade and Hand Made is far more popular in cutsomers minds than the word Handcrafted/Hand crafted.

Around the world - the same pattern is evident with the following:
Handmade - 2,740,000 searches
Hand Made - 1,500,000 searches
Handcrafted - 1,000000 searches
Hand Crafted - 201,000 searches

This is why I've chosen to name my jewellery Handmade Silver Jewellery

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