Do you want to sell more from your online shop? Business Tip

Have you got an online shop?  Perhaps you're running your own website or have decided to upload your products to a site which will showcase your work on their site?  Because I am a handmade worker, my knowledge will be in relation to the craft websites such as Folksy or Etsy, but this blog offers information which does carry to other small businesses - even if they don't make their own products.

Have you heard the phrase SEO?  It stands for Search Engine Optimisation and aids your website / online shop to get placed higher in the search results when anyone searches for the products you offer.

I've written a series of articles which are currently being run on the Guild of Jewellery Designers website.

 

The initial article took the form of an overview of SEO and the topics to be covered.  Over the last 2 weeks they've been releasing them in bite sized chunks for you to digest.

When I first started with SEO nothing made sense to me - however, over the years I've finally been able to get to grips with the topic and I've written the articles in what I hope is a plain and understandable form.  I've used examples of jewellery - but the examples naturally carry forward to any product.

If you enjoy the articles and find them informative, I'd love to hear your comments on my Website Blog

Today sees the release of sections  8 & 9 - so there's plenty to keep you entertained already!



Do you have your own online shop? Then read on....

Do you have your own online shop?

If you do, then you'll want to read this.....

If you have your own website, are adding products to a shopping system, such as Etsy or Folksy or even advertising your online shop this is a blog for you

Tips to improve and to gain your customer's attention

Proof read what you have written

You know what it's like when you see typing errors on a website, an ad or an article - the author loses credibility.  Don't make this mistake! 

When you are writing, make sure it is grammatically correct and error-free.  Automatically read it back and often read it out loud to yourself to ensure it sounds correct too. 

Even a small mistake can cause mistrust and lose you a shopper.  If you take the extra bit of time to double check what you have written then your customers will have more trust in you.

Improve your SEO

If you don't know what SEO is, then you most definitely need to read this next tip!

SEO stands for Search Engine Optimisation.  You could have the best website / online shop in the world, but if no-one can find it then it's all a waste of your time.

Increase your chances of being found with potential customers search online by reviewing your page titles for every page of your website or shop.  Keep the following in mind:

• When customers search, your page title appears in the first line of the search results, so make them interesting enough for customers to want to click.
• Ensure the search engines can find them, by making them descriptive and including terms within them that you'd like to be found for
• Write a different page title for every product in your online shop or for your own website

My experience of SEO stems from having my own website and online shop for my handmade silver jewellery and developing my knowledge over the last 6 or 7 years whilst I have been running it.