National Art & Craft Directory and Wedding Ideas Magazine

I received a 'phone call yesterday from the National Art & Craft Directory where my jewellery is showcased to advise me that she had been speaking to a lady from Wedding Ideas Magazine.  She had been asked to suggest one or two designers' jewellery to feature in their magazine.  My "He Loves Me..... Daisy Jewellery" fitted the bill exactly!
http://www.lesleyhphillips.co.uk/onlineshop/prod_1679178-Daisy-Earrings-quotHe-Loves-Mequot-JTAE5.html
http://www.lesleyhphillips.co.uk/onlineshop/prod_1783077-Silver-Daisy-Pendant-quotHe-Loves-Mequot-JTAP7.html

I was asked to send two images from the Je T'Adore Collection to see if they would feature them in their magazine.   Watch this space!

The A-Z of selling your handmade jewellery - K

The A- Z of selling your handmade jewellery

Letter K

Ever heard of the phrase KISS? - it's stands for Keep It Simple Stupid!

But, although it's an odd phrase it's one of those which actually does mean a lot.  Keeping it simple does help your customers.  The more complicated something is, the more people will be 'turned off'.  Supposing you have a website where the customers have to find out what you sell?  They're looking for earrings, but have to trawl 10 pages to find the earrings.... they're just not going to do it.  So, on your front page they need a link to the earrings for them to view them.

If you consider that most people when searching Google will only look at the top 5 listings because it's easier, it gives you an indication of how much effort a customer will put in to finding what they want on your website. 

http://www.lesleyhphillips.co.uk/onlineshop/cat_462824--005-Earrings-.html

A-Z of Selling Your Handmade Jewellery / Selling Your Handmade Silver Jewellery

The A - Z of selling your handmade jewellery / selling your handmade silver jewellery

This week's letter is:

H

H for Handmade or Hand Made or Handcrafted or Hand Crafted.

If you are wanting to sell your jewellery or indeed any product which you've made by hand - the question is, what do you call it?  Handmade, hand made, handcrafted or hand crafted.  You need to understand how your customers would think and what would they call it?

There are very useful tools on the internet - a tool which provides an idea for free as to how your customers think is provided by Google.  Having typed in the phrases it will tell you based on the country you search how many monthly searches occur for the particular country.

So for the United Kingdom:

Handmade - 450,000 searches

Hand Made - 301,000 searches

Handcrafted - 201,000 searches

Hand Crafted - 27,100 searches

This gives a clear indication that Handmade and Hand Made is far more popular in cutsomers minds than the word Handcrafted/Hand crafted.

Around the world - the same pattern is evident with the following:

Handmade - 2,740,000 searches

Hand Made - 1,500,000 searches

Handcrafted - 1,000000 searches

Hand Crafted - 201,000 searches

This is why I've chosen to name my jewellery Handmade Silver Jewellery