Saturday, 25 August 2012

A handmade gift guide - business tip for craftspeople

This week's handmade gift guide
Each week I choose a theme and select the handmade items I love the most.  This week from around the UK, I've found some treasures...  Given that we've not had much in the way of sun this year, I do feel that my theme is quite apt.  Wasn't it lucky it stayed dry for most of the Olympics.  Let's hope it follows the same pattern for the paralympics.  Anyone want to have a guess what the theme is for this week?

Do enjoy my chosen items - all of which would make perfect gifts or even to say thank you for a gift -  or just because you'd like to treat yourself!


1.   Thank you gift cards - photography & design
2.   Wading birds - LouMay Books
3.   Water Ripples - ElisaMAmorCreations
4.   Village Print - Janice Jong Art & Illustration
5.   Compact Mirror - The Clockwork Jewel
6.   Drink Champagne - Deliart - Beautiful Art Block Prints
7.   Anemone water colour - Oakapple & Rose
8.   Aquamarine waterfall pendant - Handmade Silver Pendant UK
9.   Knitted hot water bottle - selvage
10. French beaded lily -  Corbin Handmade
Please be aware that the artists who have made and designed these items hold the copyright and design rights to them.

And Finally....... A small business tip
Look after your existing customers
Did you know that 20% of your existing customers will buy from you again because they already know you and trust you?  So create a reason why they should buy from you again.   Offer products which complement each other in a product range.  For example, if they purchase a pendant do you have matching earrings or bracelet?  If so, show them these when they're buying the pendant or let them know that these are available when you contact them in the future.
Alternatively, you could offer a small incentive for your existing customers, say 10% off their next purchase.

Saturday, 18 August 2012

Go Green! - plus a business tip

The birthstone for August is Peridot - a stunning green gemstone. So, drawing inspiration from the month we're in - I'm running a green blog this week.  How many people thought I was running an eco friendly blog this week then?

I have delved into handmade items from around the UK to find my favourites in the colour green.  Enjoy!

1.   A collage - Loganberry Photography
2.   Green Man - Daves Woodcraft
3.   Flower Studs - Grass Fields
4.   Gecko Picture - Handmade by D.
5.   Humming Bird - Rustic Green
6.   Cushion - Courtyards Crafts
7.   Peridot Earrings - Silver Jewellery
8.   Felt Rosette - Hooperhart
9.   Original Fabric on Canvas - J.A. Wilson
10. Hand knitted Dress - josknits


All the items which I have chosen to feature are the property of the  designers who've made them.  As such, they will own the rights to their designs and this prohibits any copying - accidental or otherwise.

Business TipFor the craftspeople who are running their own business - I hope you find your weekly business tip useful.

Do you have a tough decision to make?  If so, go and do some exercise!  Sound odd?  Well, studies have shown that people who work out regularly are better decision makers. One study tested 80 people over an 9 month period and results showed that the exercisers ability to make complex decisions had increased 70% over those who weren't exercising.

Saturday, 11 August 2012

Sensational Saturday the Second - A Handmade One! - Weekly Business Tip

Following last week's Sensational Saturday for Great Britain at the Olympics (wow! wasn't it gripping?), I'm now ensuring we have a second one featuring sensational handmade Olympic items - well, what else could I feature in this week's blog?
Mo Farrar running Saturday 11th August with the hope of yet another GB Gold resting on his shoulders Tom Daly diving, 2 British boxers qualifying for the final on Sunday 12th - definite silvers to add to the ever increasing medal tally, it certainly makes you proud to be British.  So, I'm now showing just how great we are in everything that we do!

1.   Olympic Lavender Sachet - GingerBeer Designs
2.   We Were There... Sign - Signs For Every Occasion
3.   Red, White and Blue Silver Earrings - Handmade Silver Jewellery UK
4.   Flag Bib - Dribble Drool Bibs
5.   Britain Heart Keyring - An Owl to the Hollow
6.   Union Jack Felt Flower Brooch - Sew Crafty
7.   Olympics Cake Toppers - Charlotte Jane Cakes
8.   British Pincushion - Spindleberry
9.   Inspire a Generation Card - Dilley Crafts
10. London Map Cushion Cover - KateModern

All the items pictured are the property of the people who designed them and as such, own the property rights to their original designs.  Any infringement of their rights could be pursued in a court of law

Weekly Business Tip for Crafters
Eliminate the time wasters...
What do you do that wastes your time?  Take a look at your day and begin a list and review what you do that could make you more productive and takes up unnecessary time. Here's one example: clutter on your workbench /desk?  How often do you spend looking for something which if you tidied up and had all your equipment in a known place would save you time? 

Saturday, 28 July 2012

Olympic Ideas - Business Tip

From: Handmade Silver Jewellery UK

This week (and next), I won't be running my usual feature of handmade items from fellow creative artists as I'm going to be participating in the Dorset Arts and Crafts Association annual exhibition.  It runs from 3rd August - 7th August (click the picture for further information)
I therefore thought this week I'd provide a couple of business tips for fellow artists. Plus, with the Olympics and the gorgeous sunshine - who going to spend hours at their computer?  So, quick business tips will be 'just the ticket' to read and keep in mind for when you have more time to think about doing something with them.

Bovington, Dorset. 3rd August - 7th August
 Business Tips


Re-evaluate your products
When was the last time you thought long and hard about the designs of the products you offer? Do they still meet the needs of your customers or do they need an overhaul? As technology, competition and your customer’s fashion change over time; be sure your products keep up!


Test before you roll out your handmade craft
Wondering if a new product idea will sell? Consider testing it out before making several. If you attend craft fairs – take along just a couple of variations and ask customer’s opinions – ask for their thoughts and would they like to see something different within your item?
Online cost-effective testing vehicles include email marketing, pay-per-click (PPC) advertising like Google AdWords, and social media like Facebook and Twitter. PPC advertising is one of the fastest and easiest ways to test a new market niche or product, but you'll need to invest a bit of time writing your ads
For the creative people – this market research is a worthwhile task and you'll learn a lot about your customers thoughts and your markets in the process.  A good time to test is now, ready to have some lovely tried and tested ideas for the Christmas season.


Saturday, 21 July 2012

Saturday Showcase and a Small Business Tip

This Saturday's Showcase of UK handmade goods is here!
For the people who appreciate that with handmade comes quality - you're really going to love this selection.
For the artists amongst us, who appreciate handmade because you know just what goes into it - take a look at my tip for small businesses at the bottom of the blog.
I hope you enjoy my amazing selection this week.

1. Brooch - iCandy Crafts
2. Card - Zuleikha's art
3. Hair Clip, Fimo - Pretty Little Tings
4. Beanie - Rainbows'N'More
5.Bag - Crafty Bags
6.Glossy Print  - Crystal MoonCat
7. Silver Pendant - Handmade Silver Jewellery UK
8.Pincushion - RuthDesigns
9.Cushion - MinXures Clothing and Accessories
10. Head band - Zoe's Shop





Business Tip of the Week
People buy from small businesses because they often receive a personal touch. They buy from handmade artists because they know that overall the product is better!  However, all businesses make mistakes - we wouldn't be human if we didn't.  The key is not to compound your mistakes. Delivering good customer service means quickly and accurately fixing those mistakes and you'll earn loyalty.  On the other hand, compounding one mistake with another is a sure fire way of driving away your customers.


Saturday, 14 July 2012

Support Handmade in the UK

This week's blog is for all to guess my chosen theme.
Once again, I've search Folksy and found some stunning items - but at least this week they're still all for sale as I haven't beaten you to it and bought one of the featured items!
So what's the theme? - send a comment telling me what you think it is

The talent in the UK is amazing and for people who don't craft - there's some real delights for you to see this week.

Considering that the artists who make the items each week all run their own small businesses, I'm adding tip each time for which will I hope prove useful to the artisans too.



1. Sailing cushion - Jenny Harris Designs
2. Felt picture on Linen - Dollydoo
3.Silver Boat  Pendant - Silver Jewellery
4. Badges - CraftsCouncil
5. Canvas Bag - Handmaid
6. Art Photograph - Paradici
7. Vintage Fabric Picture - LouTonkin - Artist
8. Art Card - Megan Claire
9. Coaster - The Mosaic Garden
10. T-Shirt - Rusks and Rebels


Tip of the week
Respond promptly to requests for information / posting your sold items
Many large businesses lack the personal touch and this is where small businesses have the upper hand.  However, the key is to ensure that you don't leave your customers waiting.
When customers request information/ have bought one of your items, they expect a quick response.  When you fail to to do - due to poor organisation, incorrect contacts or a busy schedule - customers are left feeling abandoned and most likely won't do business with you now or in the future.

All the work and designs on this blog are copyrighted to the artist and any infringement of this could result in action being taken.